Selecting the right products to showcase and presenting them in a compelling manner increases overall customer satisfaction with a site. It also reduces the amount of time visitors spend finding the right product, increasing both their likelihood to convert, and return again to make a second purchase with you.

This series of posts focuses on best practices designed to help the online merchandiser or online trading managers monitor the performance of their product and promotional categories, analyse and improve product assortment, improve the navigation of product pages, and increase cross sell and up sell potential. Continue reading →