Working for a retailer I know how tightly locked down the olympics were to companies not on the official sponsor list. Thats what I love about this campaign by the people behind rapper Dr Dre and his Beats branded headphones. They succeeded in gate crashing the London 2012 Olympics with an ambush marketing campaign that saw British athletes including Laura Robson and Tom Daley endorse the music entrepreneur’s Beats By Dre headphones range. Continue reading
Click on the link below to view the latest year on year performance of various UK retail categories. This also includes mobile trends as well as desktop.
If you see anything in there that is interesting post a comment or get in touch if you would like some more insight. Continue reading
Selecting the right products to showcase and presenting them in a compelling manner increases overall customer satisfaction with a site. It also reduces the amount of time visitors spend finding the right product, increasing both their likelihood to convert, and return again to make a second purchase with you.
This series of posts focuses on best practices designed to help the online merchandiser or online trading managers monitor the performance of their product and promotional categories, analyse and improve product assortment, improve the navigation of product pages, and increase cross sell and up sell potential. Continue reading
Take a look at the UK’s online retail retail metrics for week 26 2012 by clicking on the link below. There is info on the movers and shakers in the online world as well as keyword movements you maybe able to take advantage of. Continue reading